Twitter - How to Use

You’ve got the content, what’s next?

What do I do now?

  • Tweet! The more you flex your “social media muscle,” the stronger your influence.
  • Search for peers using the search function to find other pharmacists.
  • Use the list function to categorize other users.

How do I increase my Followers?

  • The best way to add followers is to engage your patients in conversation.
  • Do this by @replies and re-tweeting ideas/tweets you find interesting.

What is a #?

  • Think of a # or hashtag as a thread to communicate ideas. Ex. The #SaveYourSkin tag is about protecting your skin out in the sun. So you might see a tweet that says "Ozone warning today, be sure to apply your sunscreen #SaveYourSkin." You could respond to this # with "Pharmacists encourage use of a sunscreen with at least a 30SPF #SaveYourSkin."
  • Symplur is a website that can help you find healthcare conversations inside of Twitter. With a listing of multiple condition-based conversations, you are bound to find the patients you are looking for.

What if I don't have time to tweet?

  • While RxWiki's content feed does most of the work, your success in Twitter depends on you. We can recommend scheduling tools that can help you program a week of tweets in about 30 minutes.
  • Here are links to Buffer, Tweetdeck, Hootsuite, Twitterfeed, and IFTTT.

What will I gain by engaging patients via Twitter?

  • A relationship with your clientele that says "I am accessible and invested in your care."
  • A strong fellowship with your peers.
  • Visibility for your business.

For more information on this service and other RxWiki Digital Pharmacist offerings, please contact [email protected].

Last Updated: October 1, 2013