Twitter - How to Use
You’ve got the content, what’s next?
What do I do now?
- Tweet! The more you flex your “social media muscle,” the stronger your influence.
- Search for peers using the search function to find other pharmacists.
- Use the list function to categorize other users.
How do I increase my Followers?
- The best way to add followers is to engage your patients in conversation.
- Do this by @replies and re-tweeting ideas/tweets you find interesting.
What is a #?
- Think of a # or hashtag as a thread to communicate ideas. Ex. The #SaveYourSkin tag is about protecting your skin out in the sun. So you might see a tweet that says "Ozone warning today, be sure to apply your sunscreen #SaveYourSkin." You could respond to this # with "Pharmacists encourage use of a sunscreen with at least a 30SPF #SaveYourSkin."
- Symplur is a website that can help you find healthcare conversations inside of Twitter. With a listing of multiple condition-based conversations, you are bound to find the patients you are looking for.
What if I don't have time to tweet?
- While RxWiki's content feed does most of the work, your success in Twitter depends on you. We can recommend scheduling tools that can help you program a week of tweets in about 30 minutes.
- Here are links to Buffer, Tweetdeck, Hootsuite, Twitterfeed, and IFTTT.
What will I gain by engaging patients via Twitter?
- A relationship with your clientele that says "I am accessible and invested in your care."
- A strong fellowship with your peers.
- Visibility for your business.
For more information on this service and other RxWiki Digital Pharmacist offerings, please contact [email protected].
Last Updated: October 1, 2013